The press talks about us: "The sports business is accelerating its phygital revolution"

Tribune published in LSA, June 17, 2020.

 

Written by Thierry Briet, Managing Director of Ginkoia, a DL Software group company and leading ERP publisher in sports retail.

 

We are just beginning to analyze the consequences of health measures on our behavior and consumption habits, including in the world of sport. In some sectors, online sales have been able to do well while stores were closed. But the coronavirus crisis is ultimately acting as an accelerator in other areas. Major retailers were the first to implement phygital and omnichannel strategies that exploit the best of both worlds: a local customer experience in store combined with the power of digital.

 

Access to the grandstand in its entirety: https://www.lsa-conso.fr/deconfinement-le-commerce-du-sport-accelere-sa-revolution-phygitale-tribune,351899

 

Rediscover our study carried out by Opinion Way "The impact of Covid-19 on sports practices": https://www.dlsoftware.fr/etude-dl-software-limpact-du-covid-19-sur-les-pratiques-sportives/

 

Find out more about our ERP specialized in Retail Sport: https://www.dlsoftware.fr/portfolio-item/logiciel-caisse-magasin-sport/